We are thrilled to announce that we are working with iconic British sport brand, Umbro.
Over the coming months, we will be bringing to life their new brand positioning across digital. Working with the global team, we’ll be delivering a Strategy Playbook to cover all elements of output – from brand TOV to channel architecture, and best-in-class reporting strategy to measure success. We will be working closely with marketing departments across the global Umbro network to gather research, and marry this with insight from our strategy department to deliver guidelines that evolve and amplify the brands’ presence online.
This partnership will be supported by interactive workshops and pilot-programmes to ignite the strategy. Our “Global Strategy Playbook” offering is a product available via Cult Store. Contact Alex to find out more.