Kopari: Crack Open Paradise
Developing a brand campaign to deliver greater brand awareness and introduce consumers to the brand's wider product range
The Brief
We partnered with Kopari to evolve the brand's communications and content from basic product pushes to emotionally resonant content built around the audience's interests.
What we did
We devised a creative platform to capture the sensation of Kopari’s products while also injecting playfulness into the clean beauty sector. Leveraging real-life moments like being squashed in the lift or bored at work, Kopari escaped the mundane and encouraged consumers to 'Crack Open Paradise'.
What we did
This was the direction of all campaign launch material, including audio, social and digital. We also created a series of films exploring the founders' story, product provenance and the brand's SR programme, giving consumers a more intimate understanding of Kopari's philosophy.
