Marc Jacobs Perfect Pride

To immortalise the real-world activation in the metaverse and showcase the results of these two events to create a permanent, year-round symbol of advocacy, virtually accessible to all.

The Brief

A Perfect Pride activation to authentically serve the LGBTQIA+ community, bringing to life a digital activation to ensure that everyone can experience Pride.

What we did

Turning Marc Jacobs’ Pride TikTok filter into a real-life scented rainbow stage, incentivising and rewarding social content creation and celebrating a #PerfectPride moment. Creating the ultimate feel-good sampling moment with 20k fragrance samples released marking a 114% uplift than previous activations. Importantly, partnering with AKT, a LGBTQ+ youth homelessness charity, to drive donations and product sales funding safe accommodation for 114 young LGBTQ+ in the UK.