Sally Hansen Crayola

Sally Hansen created their first ever brand partnership with Crayola.

The Brief

Sally Hansen created their first brand partnership with Crayola- a limited-edition collection of quick-drying Insta-Dri nail polish in classic Crayola shades. The partnership sought to engage millennial moms and inspire nostalgic childhood memories.

What we did

Working with carefully selected influencer artists/designers, Cult created a suite of digital assets, supporting a multiple channel campaign inspiring a grown-up take on the childhood creativity that is integral to Crayola.

Results

160K+

Units sold

175M+

media impressions

15%

engagement rate