Sally Hansen: Crayola Collaboration
Creating an innovative influencer campaign to celebrate Sally Hansen's first brand collaboration with Crayola and garnering 175M media impressions
The Brief
Sally Hansen created their first brand partnership with Crayola- a limited-edition collection of quick-drying Insta-Dri nail polish in classic Crayola shades. The partnership sought to engage millennial moms and inspire nostalgic childhood memories.
What we did
Working with carefully selected influencer artists/designers, Cult created a suite of digital assets, supporting a multiple channel campaign inspiring a grown-up take on the childhood creativity that is integral to Crayola.
Results
160K+
Units sold
175M+
media impressions
15%
engagement rate