WeAR is the first fashion festival of global Geolocated Augmented Reality Experiences, uplifting and showcasing new talent around the world. Rolling up the virtual red carpet for all, WeAR Fashion aim to merge digital and physical fashion realms, sparking a global dialogue on tech accessibility and revolutionizing fashion innovation.
The WeAR mission is to empower and uplift the next generation of AR creators disrupting the fashion space. We aim to bring visibility and opportunities for the emerging tech and fashion community during the traditional fashion week events, building a second complementary layer of content in the city.
New York | Sept 6 - Sept 11
Ottis Ots & Florence Andrade
Florence Andrade is an Artist, Fashion Designer and Swift Student Challenge Winner. Focused on understanding how fashion can encompass art beyond its definition. Fashion is Art because Art is everything. Ottis Ots is a Brazilian artist, inspired by the exploration of colors with vivid contrasts, graffiti elements and a critical vandalism perspective.
Location:
Bethesda Fountain
Balmain x Space Runners
Space Runners x Balmain Unicorn Launch merges the physical and digital world into crafted digital collectables. Please note that the ETH price quoted in this email is subject to change due to market conditions. We recommend referring to the current price displayed on our website at the time of purchase for the most accurate pricing information. Also, please note that the redemption process for the digital collectable will start 14 after the purchase of the bundle.
Location:
Little Island
London | Sept 13 - Sept 17
Metaverse Beauty World – Priscila Nassar
Her work consists of experimenting with new technologies and developing digital fashion narratives, whether through 3D, CGI, XR experiences with augmented and virtual reality. She enjoys experimenting with new software and digital techniques, as well as finding ways to perpetuate my work, whether through campaigns for brands or in Web 3.
Coming soon
Milan | Sept 17 - Sept 23
Monica Findeis
Also known as Fadinha, Monica Findeis is a fashion professional with over 11 years’ of experience, she specializes in 3D fashion design, consultancy and education. She has worked for major players in the market, and today offers consulting, implementation and education services in Digital Fashion for individuals and companies.
Coming soon
PINKO
Launched in the early 1980s by Cristina Rubini and Pietro Negra, PINKO is a contemporary fashion brand with an Italian spirit. Creativity and quality are central traits to the PINKO brand, expressed in both its forward-looking collections and its cutting-edge retail concepts.
These combined factors led to international success and PINKO now possesses a global network of flagship stores, each with unique and distinctive designs. The label is also stocked at a number of leading independent boutiques, shown alongside some of the world’s finest designer brands. The company’s expansive headquarters in Fidenza are equally notable. Designed by leading Italian architect Guido Canali, the offices offer state-of-the-art technology yet are set against a picturesque green landscape. A unique structure, it reflects PINKO’S constant quest for innovation, peerless Italian quality and personalized customer service.
Coming soon
Paris | Sept 23 - Oct 1
Jeferson Araujo
Jeferson created an AR piece to honour Yayoi Kusama, an artist he deeply admired for her ability to transform the ordinary through repetitive patterns and organic forms. The piece features red tentacles inspired by Kusama’s work, which emerge dynamically, evoking movement and life. By bringing these elements into the digital realm, Jeferson aims to offer viewers an immersive, interactive way to engage with Kusama’s iconic style, expanding the possibilities of art in augmented reality.
Coming soon
Disordinances & Junozys by Sawhorse
Sawhorse ushered in a new era of digital fashion at Paris Fashion Week 2024. Using 3D technology and animation, and the iconic Seine River as the main stage, Sawhorse brought together visionary Roblox fashion creators Disordinances and Junozys to showcase their designs in a first-of-its-kind virtual fashion show, floating on the waters of Paris’ most famous river. Sawhorse is the premiere interactive studio specializing in immersive, never-been-done-before experiences for some of the largest brands, artists, and titles in the world. The Paris Fashion Week experience demonstrates that great fashion can transcend platforms.
Coming soon
How to access:
The Over the Reality works via Web application (in your browser) or downloading the app on your mobile device.
To interact with the installations you need to be located near the geolocation spots, checking the coordinates provided by our team and scanning the QR codes above, or clicking on the link.
- Click on the link or scan the QRCode
- Your mobile device will automatically open the browser or redirect to the Over the Reality app and ask permission to access the camera and location
- It will open your camera, and you will be able to see the WeAR experience
- You can record and share your experiences
Founders and advisors
Gigi Casimiro
OG Creator and Co-Founder
Lorenza Sabatini
Co-Founder and Director of Comms
Ricardo Bizafra
Co-Founder and Lead of Creative Production
Raphael Bausch
Co-founder and VFX Lead
Jo Hunt
Jo Hunt is a seasoned communications expert for emerging technologies, with a talent for spotlighting groundbreaking innovations that shape the future. A champion of innovations that benefit society, Jo has spent the past decade leading media campaigns for tech companies, climate research projects, and digital fashion. His work includes creative strategies for XTENDED iDENTITY, Decentraland, David Chaum’s xx network, Optimism, and The Open Network. Before focusing on emergent tech, Jo advised U.S. Senator Kirsten Gillibrand on policy communications and worked with renewable energy companies like Tesla. He is currently the Director of Public Relations at Serotonin and holds a degree in American Environmental Communications from NYU.
Antonio Talarico
Antonio Talarico is the Sr.Client Strategist of Beyond Studio an AR studio for the fashion luxury market, and the co-founder of Future Front Row a holographic digital catwalk. He has passed the last 6 years producing digital experiences both in physical and digital realms.
