Marc Jacobs Daisy Newsstand

To create excitement around the Daisy Marc Jacob Fragrances during the Holiday period with a disruptive, first-to-market experiential moment that links to an in-store retail experience.

The Brief

To create a buzz around Daisy Marc Jacobs fragrances with a disruptive, first-to-market experiential moment that links to an in-store retail experience.

What we did

We launched a Daisy Marc Jacobs branded newsstand in New York, gifting exclusive merch to consumers who posted and tagged the brand. Bringing the world of drop culture to the beauty space, we dropped high-value gifts on Instagram for 3 days to drive continuous hype and footfall.

18M

total reach of consumer content alone

$144M

in press value over the entire campaign

252%

uplift in Sephora sales

10M

reach of #MJDaisy

$117.5M

Total UMV