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Fields ghd Sally Marc Jacobs American
Eagle Agent
Provocateur Marc Jacobs Awards

Who We Are

Cult is a creative agency that believes in embracing the unknown, we only work with people that are willing to break new ground to solve old problems in new ways.

Our Work

Clients

All Clients

Kopari

1 - 8

Crack Open Paradise

A creative content brand campaign to deliver brand awareness and introduce consumers to a wider product range.

Rodan + Fields

2 - 8

The Recharge Regimen

A 360 creative campaign for Rodan + Fields most significant launch of 2019 - The Recharge Regimen.

ghd

3 - 8

God's Gift to Queens

A digital-first campaign and ecosystem to raise drive sales and
awareness of ghd’s new ultimate Holiday collection; Royal Dynasty.

450 Global assets created

15 Key markets

Sally

4 - 8

Sally Hansen x GLAAD

Sally Hansen have always supported Pride but wanted
to go further in 2019 by partnering with the charity GLAAD to
give back to the community in a more direct manner.

1st Pride collection exclusively at Ulta Beauty

Marc Jacobs

5 - 8

#MJDaisy News Stand

To create excitement around the Daisy Marc Jacobs Fragrances
during the Holiday period with a disruptive, first-to-market
experiential moment that links to an in-store retail experience.

252 percent uplift in Sephora sales

10M Reach of #MJDaisy

$117.5M Total UMV

American Eagle

6 - 8

#WeAllCan

Giving nearly 100k fans all over the world the opportunity
to experience the excitement and inclusivity of Pride, live.

90 Thousand people joined us live at Pride

225% Increase in mentions of #WeAllCan

50% Uplift in sales of Pride collection

Agent Provocateur

7 - 8

Naughty or Nice

Getting women exactly what they want
in their stocking this holiday season...

125% Increase in engagement compared to previous year

60 Pieces of press coverage

Marc Jacobs

8 - 8

Daisy Pop-Up
Tweet Shop

A world first pop-up shop using social currency to sample products,
driving global mass brand awareness for Marc Jacobs Daisy.

27K visitors in London, Amsterdam & NYC

600+ pieces of global press coverage

173% increase in product sales

Awards

All Awards

Who We Are

Clients

Kopari

Crack Open Paradise

Rodan + Fields

The Recharge Regimen

ghd

God's Gift to Queens

Sally

Sally Hansen x GLAAD

Marc Jacobs

#MJDaisy News Stand

American Eagle

#WeAllCan

Agent Provocateur

Naughty or Nice

Marc Jacobs

Daisy Pop-Up Tweet Shop

Awards

Daisy Pop-Up
Tweet Shop