Everlast: Varsity Collection
Supporting Connor Benn’s largest career fight to date by showing Everlast’s Varsity collection in a brand new light
The Brief
We worked with global leader in authentic boxing, MMA and fitness related sporting goods, to launch the Everlast Varsity Collection campaign, showcasing a new direction for the brand. Inspired by the cross-over of fashion culture and sports worlds.
What we did
Featuring the brand's ambassador, Conor Benn, in support of his largest career fight to date, our narrative portrays the relentless journey of a boxing champion on the path to Greatness, supported by the extensive varsity Everlast collection.
Teaming up with an amazing director, with a wealth of experience and passion for boxing, our stills support the campaign through shoppable social juxtaposing fashion against the gritty, iconic London boxing mecca, Repton Boxing Gym.
