Metaverse Beauty Week
#MBW2023
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REALITY GETS A MAKEOVER. The first annual Metaverse Beauty Week has been and gone. Celebrating and redefining beauty in DECENTRALAND, SPATIAL AND ROBLOX, we explored the future of beauty through the medium of our digital lives. A multi-brand, multi-day festival that re-imagined the way we experience beauty.
Brands:
A festival like no other
The Beauty Industry and Web3 communities have spoken. And Cult listened. We delivered an event for everyone. From global to indie brands, with celebrity voiceovers to futurists to artists and creators.
Meet NYA:
An additional special guest has been created for MBW2023 - virtual model and beauty protagonist NYA. Conceived with Australian digital artist Serwah Attafuah, NYA embodies the curiosity of our beauty consumer, exploring the metaverse for infinite inspiration and is the hero face across MBW2023.
+846m
press reach to date
+120
pieces of press coverage globally
$6.7bn
combined revenue of participating brands
Press:
“The inaugural Metaverse Beauty Week is ripe with possibilities. Brought about with thoughtful planning by the CULT team and a great lineup of partners, there is a commitment towards harnessing the many facets of Web3, including interoperability, XR and IRL ecosystems. I can’t wait to be inspired by all the great looks created by digital hair, skin and make up artists and who knows, maybe even uncovering the next Madame CJ Walker, Bobbi Brown, or Eugène Schueller.
- Sasha Wallinger, Web3 Futurist
“I’m so excited to be part of the Metaverse Beauty Week. Being chosen as a featured artist is not only a personal accolade, but also a significant endorsement of TFIB’s commitment to uplift Black creatives in the fields of AI, AR, 3D, and immersive technologies. Their support, encouragement, and inspiration have been absolutely priceless.”
- Joy Fennell, founder of THE FUTURE IN BLACK