The Brief
Sally Hansen needed to adapt how they create and produce to combat rising competition and reconnect with their audience. As their partner for over 8 years, we have developed an evolving, dynamic strategy to re-establish and relaunch Sally Hansen in the digital landscape and instore - increasing following and advocacy, driving sales and retaining their position as the no.1 at-home salon brand globally.
What we did
Redefined their social strategy and approach to creation and production. Integrating low-lift and reactive adaptations to drive sales with relatable content and direct access to purchase, whilst ensuring effective production delivering 50% more social-first assets in a sustainable way, for 15% less.
Our Relationship:
Sally Hansen’s lead strategic and creative agency with a retained partnership for 8+ years. During our partnership we have grown the brand to attain 50% market share in the US through consistent social innovation, delivering across global campaigns for 17 markets across organic social, influencer campaigns, ambassador programmes, POS shoots, TVC and social channel management to retain Sally Hansen’s position as the no.1 at-home salon brand globally.
50%
US market share - highest in five years following double-digit growth
+17M
social media users reached every year across Instagram, TikTok and Pinterest
50%
more assets produced with 15% greater efficiency YOY