7th Heaven

We worked with leading, natural skincare brand 7th Heaven and launched 'Squeeze The Day’, a major beauty campaign celebrating the power of the brand's natural face masks in everyday life.

The Brief

We worked with leading, natural skincare brand 7th Heaven and launched 'Squeeze The Day’, creating their first beauty campaign celebrating the power of the brand's natural face masks in everyday life.

What we did

We captured the universal power of self-care that using a 7th Heaven mask can bring. By working with a community of diverse talent who shared stories of how they liked to “Squeeze The Day” using a mask, we showed how there really is a 7th Heaven mask for everyone.

+651%

Engagement rate vs industry benchmark

+725%

Increase in website traffic from social