Rodan + Fields: Spotless

Establish a Spotless brand identity for the Gen Z market launch which could translate across current and future online and offline channels.

The Brief

Establish a brand identity for the Gen Z market launch which translates across current & future, online & offline channels. The identity should engage the YA market to generate awareness, engagement and conversation around the 'Spotless' 2-step regimen.

What we did

We showcased Gen Z's personal journey with acne and the desire to see natural, authentic skin which this audience craves. We showcased the journey in a playful way with graphics and bright colours, positioning the product as THE hero in the fight against acne.

Partnership

As part of the campaign, we collaborated with illustrator @Donna_Adi who rose to fame with her quirky creatures and colourful, illustrated overlays to create bespoke GIPHY stickers, social and website assets.

3M

users reached over the campaign

+133%

more engagements across posts vs brand benchmark

931K

organic views over the entire campaign