The Brief
To launch a virtual hub to support beauty, fashion and luxury brands as they enter the Metaverse. The space is home to educational events, presentations and exhibitions hosted by Cult X Spatial, which aim to “wash away” the fear of marketing in the Metaverse.
What we did
Cult concepted, built & launched the 'Dirty Laundry' Metaverse space on the Spatial platform, partnering with them to host a launch event which enabled our internal team to learn more about the space and its capabilities.
What we did
Since then, we have run a series of open events and presentations in the virtual hub; including ‘Wash Away Your Fears’, which outlined actionable insights for brands to overcome their Meta-fears; and a guided tour where guests could explore our most recent NFT collection ‘The Senses’.
1M
active users every month across Spatial
650
Visitors to our Dirty Laundry space in its opening weeks
$1Trillion
revenue opportunity from the metaverse