Cult x DressX: Infinite Fashion
Launching a digital fashion collection in the Metaverse in collaboration with 4 incredible digital artists
The Brief
To work with four emerging digital artists to co-create a digital fashion collection that will become a blueprint for brands. The collection will elevate emerging artists from diverse backgrounds, and explore the infinite possibilities of fashion in the Metaverse.
What we did
We produced Infinite Fashion: a digital collection of garments and footwear inspired by the core Metaverse principle- ‘escapism’. Working with digital artists to co-concept the collection - from mood boards to final 3D renders - we exclusively launched it with i-D and brought it to market with DressX.
What we did
Accompanying the collection is an ongoing series of events in Cult’s 'Dirty Laundry' space in Spatial, with talks from artists about their collections alongside other digital creators. Infinite Fashion will be expanding onto other platforms to show how the garments can be worn in a multitude of digital spaces.
97%
lower carbon footprint by buying a digital fashion item vs. a physical counterpart
8.6m
Roblox users update their avatar’s clothing everyday to express themselves online correctly
165K
digital fashion items were given away as part of Decentraland Fashion Week
$11BN
in sales from NFT wearables in a single quarter in 2021