ghd Gods Gift to Queens

Create a digital-first campaign and ecosystem to raise consumer awareness of ghd's new ultimate Holiday collection, Royal Dynasty.

The Brief

Following our "Long Live The Queens" repositioning, Cult were briefed to create a digital-first campaign and ecosystem to raise consumer awareness of their new Holiday collection, Royal Dynasty.

What we did

We created the biggest 360 Christmas campaign in ghd's history, featuring diverse talent across digital, OOH, in-store, in-salon and press.