Clearpay: Clearly, I Am Fashion

Launch an innovative and interactive campaign to celebrate Clearpay’s commitment to making British fashion accessible.

The Brief

We worked with global ‘PayBetter’ service, Clearpay, to drive awareness of its London Fashion Week 2021 sponsorship. Launching an innovative, interactive campaign celebrating Clearpay’s commitment to making British fashion accessible for all, we put ‘Pay in 4’ in everyone's pocket.

What we did

Developed their first TikTok campaign, driving awareness of their LFW sponsorship by spotlighting 2 emerging British brands; KNWLS and Halpern, capturing authentic stories, and providing access to the latest Clearpay-exclusive trends through engaging interviews with designers, as well as the chance to win tickets to LFW itself.

24.9M

Total impressions

+79K

Total clicks to Clearpay’s website

6.2M

Total reach