The Brief
To drive sales by creating mass awareness of the luxury lingerie brand, giving women what they want during the holiday season.
What We Did
Brought the #NaughtyOrNice campaign to life, starting with a first-of-its-kind, interactive video experience featuring Juno Temple, which allowed women to move between two scenarios- playing to both the fearless & kinky, and sweet & seductive sides of women.
What We Did
Phase two saw the launch of a WhatsApp 'Ménage à Trois', which invited couples to create a group chat between themselves and an Agent Provocateur. The Agent offered product suggestions from their Christmas collection to suit their personality, and advice to help uncover their Christmas Wish List.The 'Naughty or Nice' campaign was represented throughout the business from the brand website & social media, to in-store.
The Results
With 1.6 billion people using their mobile devices to shop online globally, and a predicted 56% choosing mobile to purchase presents for Christmas, it was a natural decision for AP to launch their biggest campaign on WhatsApp.