FarFetch: #GiveItLiveIt
Creating an international influencer gifting campaign focussed on the importance of experiences, not things
The Brief
To create a social-first Holiday campaign for FarFetch, remaining channel-agnostic across all owned, paid and earned media, innovative, digital-first, and spanning all global markets for the brand.
What we did
#GiveltLivelt was born because consumers demand experiences over things -even the most beautiful that Farfetch can offer. By connecting incredible experiences with bought items, we created an international campaign, spanning all markets and rolling out across the Holidays-from Chinese Singles' Day to January Sales.
