Barbour: International Sessions

Barbour's iconic International brand required it's own stage.

The Brief

Barbour's iconic International brand required it's own stage; we were tasked with educating consumers, and attracting them to a new set of social channels.

What we did

We launched Barbour International Sessions as a dedicated music channel on Facebook, with live Sunday night sessions that showcased up-and-coming British talent in their flagship Regent Street store, and allowed viewers to interact with the artists live.

+4M

Campaign tag impressions

170K

Views of live content

580hr

#BarbourIntSessions footage watched

560%

Facebook Follower growth vs benchmark