Sally Hansen Hard As Nails

Encourage consumers to rediscover the collection and find out about the new Hard as Nails Serum.

The Brief

With the launch of the latest nail Serum addition to the Hard as Nails collection, encourage consumers to rediscover the collection and find out about the new product.

What we did

We launched a digital and influencer campaign encouraging consumers to find their source of strength and personalise a nail care regime that suited their lifestyle.

76K

Impressions over the campaign

53

Pieces of content (246% more than briefed)

11K

Engagements over the course of the campaign