Amazon Fashion Core 10

Launch the Amazon Fashions’ first athleisure brand to build their authority in the growing market.

The Brief

To develop a campaign for Core 10- Amazon Fashion's private label athletic-wear brand- to drive awareness, consideration, conversion and insight.

What we did

We developed an ambassadorship programme using 10 diverse, female fitness influencers who represented the Core 10 brand for our 'Find Your Perfect' campaign.

433x

pieces of content created (133% overdelivery vs brief)

78K

engagements over the campaign period

3M

combined reach from talent and brand