Amazon Fashion: Core 10
Developing a diverse, all-female ambassadorship campaign to drive a combined reach of 3M people
The Brief
To develop a campaign for Core 10- Amazon Fashion's private label athletic-wear brand- to drive awareness, consideration, conversion and insight.
What we did
We developed an ambassadorship programme using 10 diverse, female fitness influencers who represented the Core 10 brand for our 'Find Your Perfect' campaign.
433x
pieces of content created (133% overdelivery vs brief)
78K
engagements over the campaign period
3M
combined reach from talent and brand