Jack Wills: It’s A Vibe

Raising awareness of the brand’s recent rebrand and shifting old perceptions, all while leading JW's 12% sales growth YoY

The Brief

We developed their biggest Christmas Campaign to date; raising awareness of their recent rebrand and shifting old perceptions. The campaign had to communicate that Jack Wills is back and better-than-ever to its new audience, through a smart, socially-relevant campaign.

What we did

We created a 360° Holiday campaign celebrating the party spirit of the Holidays with #ItsAVibe. The social-first concept centred around a fun house party for our influencers and models- partying into the New Year with our talent star and British rapper, ArrDee.

Breaking New Ground

Using smart social tactics to create excitement around the JW brand, we created a Christmas campaign that stood out from other brands' - our social-first casting using relevant talent on relevant platforms successfully drove sales from the brands untapped Gen Z'ers.