The Brief
To support the launch of the new Marc Jacobs Daisy Love perfume and create a consumer-facing, localised experiential campaign to identify ongoing opportunity.
What we did
The first event curated by Instagram Love; the Daisy Love Arcade was a 3 day experiential installation at Somerset House. Votes were used to create immersive gaming experiences, and fans were rewarded for engaging in the world of Daisy by giving them the experience of a gameified sampling distribution strategy.
17K
Votes received in total
33%
Over set KPIs for attendance
15M
Reach of campaign
72%
Of content was earned