The Brief
To launch a series of sustainable NFTs and report on the growth of NFTs and how brands are using them. NFTs are digital certificates of ownership - this could be a tweet, a GIF, or an original digital artwork. We were briefed to explore the theme of ‘Light and Dark’.
What we did
Cult launched this collection of Sustainable NFTs in 2021, minting them on Voice - an emerging carbon-neutral blockchain. Alongside our report and gallery showcase on Spatial, we ran a series of educational posts and lives across socials to inform brands/creators about the potential uses for NFTs, as well as sustainability.
$41BN
Global NFT Market Value in 2021
121%
increase over avg engagement rate for LinkedIn Live
£1056
donation to Turing Trust