The Brief

Innovative natural energy drink brand Yula worked on their commitment to tackle deforestation, raising awareness by teaming up with street artist SMOK to bring the Amazon jungle to the streets of Belgium. We were tasked with ensuring the artwork lived beyond the wall, readily available to the consumer wherever they are.

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AR filter impressions in the first 6 days of the being live

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AR filter opens in the first 6 days of being live