The Brief
Barbour's iconic International brand required it's own stage; we were tasked with educating consumers, and attracting them to a new set of social channels.
What we did
We launched Barbour International Sessions as a dedicated music channel on Facebook, with live Sunday night sessions that showcased up-and-coming British talent in their flagship Regent Street store, and allowed viewers to interact with the artists live.
+4M
Campaign tag impressions
170K
Views of live content
580hr
#BarbourIntSessions footage watched
560%
Facebook Follower growth vs benchmark