The Brief
When Kurt Geiger temporarily closed their stores for the pandemic, they pledged to give back- sending gift cards to frontline workers & creating charitable collections, daily draws for #smallactsofkindness, 50% NHS discounts, and donating profits. They wanted to celebrate this movement by showcasing it in a film throughout their stores at the re-opening.
What we did
'Be Kind' depicts the acts of kindness and organisations that Kurt Geiger supports. We also created GIFs, stills and in-store experiences to support- including window displays sharing KG's commitments. The film also tells the story of the people they've supported; showcasing the wonderful people of the NHS.
