The Brief
With the launch of the latest nail Serum addition to the Hard as Nails collection, encourage consumers to rediscover the collection and find out about the new product.
What we did
We launched a digital and influencer campaign encouraging consumers to find their source of strength and personalise a nail care regime that suited their lifestyle.
76K
Impressions over the campaign
53
Pieces of content (246% more than briefed)
11K
Engagements over the course of the campaign