Royal Salute

#MAKEITMOMENTOUS

This summer, we kicked-off work with Pernod Ricard’s premium whisky brand, Royal Salute. To align with their new brand positioning, Make it Momentous, we have established an always-on content strategy that elevates the rich heritage of the brand, which was crafted for royalty.

We have collaborated with a global influencer network, to amplify prestigious polo events, such as Sentebale Royal Polo Cup and Royal Salute Coronation Cup, and provide an authentic storytelling strategy. We have also leveraged these events to create a suite of content, trialling innovative content formats to drive social media engagement.

We’re looking forward to the upcoming months with Royal Salute, continuing to drive brand awareness with immersive content.

The Brief

Develop and implement a full social strategy, including a written and visual TOV to identify channel purpose in line with the brand pillars.

What we did

We have worked with a network of +32 global influencers to amplify experiential activities around the world in target markets. Shot a suite of immersive content on location at prestigious polo events to leverage brand storytelling and align with the recently launched brand positioning, #MakeitMomentous.

Results

  • +4M impressions on Royal Salute content across Twitter and Instagram
  • 234% increase in follower acquisition compared to previous quarter
  • 261% increase in total engagements compared to previous quarter